Half the room ended up by the window. Half by the bar. Nobody planned it, and nobody moved for twenty minutes.
I watched this happen at a reception mixing UK and Latin American guests. Ten minutes in, the room had split clean down the middle, separated by the Atlantic Ocean.
The Situation
The Latin American guests opened the way they always open: are you married? Do you have children? Where's your family from? To them, standard, expected warmth.
The British guests heard something else. A door opening faster than they'd like. A few smiled and answered anyway. More found a reason to top up a drink near someone safer.
To the Latin American guests, the retreat read as nothing. Weather, traffic, how was the journey: three questions that ask for nothing back. Most got bored, and drifted off too.
By the time the canapĂŠs came round, the room had sorted itself. Nobody had been rude. Nobody had broken any rules; that they knew of. Two rooms, where one had been booked.
A Mexican corporate affairs manager spends the weekend before a big London pitch working through a business masterclass online. Lesson four says that holding eye contact is the single biggest signal of trust one can send.
He walks into the meeting and does exactly that. Steady gaze, no breaking away, right through the whole pitch.
Twenty minutes in, his British counterpart has shifted in his se...
You sent the agenda four days out.
Three items. Tight. Time-boxed. One page attached to the calendar invite so everyone could come prepared.
They confirmed attendance. Nobody pushed back. You walked in with a deck for each point and ten minutes to spare.
By 11:15, you were still on item one.
The Situation
The meeting didn't collapse. Something else happened.
A question opened up a conversation ...
âWe'll certainly take that on board.â
You leave the meeting satisfied. The questions were good. Someone on their side even mentioned exploring next steps. You make a note: deal moving.
Two weeks later, nothing. You follow up. Warm reply, no movement. Another week. Still nothing.
Eventually a mutual contact fills you in: they went in a different direction. Decided back in October. Right around w...
THE BRITISH-LATAM FRICTION SCORECARDâ˘
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Find out exactly where your friction is.
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A personalised read of where your British-LatAm friction actually lives. The kind of specific information that changes how you walk into your next meeting. Used by British and LatAm professionals. Takes 4 minutes.