Everyone in British–LatAm trade knows the principle: people do business with people. It is repeated at trade missions, cited in market entry reports, ackn
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You have a bilateral meeting on the calendar. Two hours. A fixed agenda. You go in, you come out, you move on.
Except that is rarely what actually happens.
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Diplomatic meetings are not like other meetings. The formats alone signal this: bilateral visits, working lunches, table-top exercises, roundtables, opening cer...
Most Latin American professionals entering the British market have been speaking English for years. Many are fluent. Some are near-native. And almost all of t...
Spanish is the de facto lingua franca of Latin America.
Spoken in 19 of its 33 countries, it was introduced to the continent by the Spanish conquistadores...
Interpreters talk. A lot.
Basically, we listen to what someone is saying and repeat it in another language, in real time, and on the spot. It may sound simple,...
NOT SURE WHERE TO START?
Learn the systems
Slots v. Loops gives both sides of the visit the cultural logic they're missing.
Read chapter one →