BEFORE THE VISIT
Both sides prepare for the meeting. Nobody prepares for the friction.
The Brief is a live briefing for the UK host team and/or for its Latin American guests. Everyone arrives knowing where the visit could stall and why.
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All meetings are two meetings in one room
The agenda is agreed. The flights are booked. Both sides have done their homework.
One side expects the meeting to decide something. The other expects it to start something. The hour runs to time for the hosts and feels rushed to the guests.
Lunch goes brilliantly and ends without a deal.
Nobody got anything wrong. They were running different systems.
The Brief maps where the friction sits before the delegation lands. Hosts and their guests.
WHAT'S INSIDE
What the Brief covers
The British-LatAm Brief applies the Slots v. Loops™ systems to one specific visit. It includes a live briefing and four resources, split between the hosts and their guests.
For the host team:
· The Slots v. Loops™ briefing. 90-minute live session to apply The Slot System™ and The Loop System™ to your upcoming mission and/or posting.
· 30-day recording access.
· British-LatAm Meeting Planner.
For the visiting delegation:
· The Slots v. Loops™ briefing. 90-minute live session to apply The Slot System™ and The Loop System™ to your upcoming mission and/or posting.
· 30-day recording access.
· London for Business Travellers Guide.
· How to Present to British-LatAm Audiences Cheatsheet.
· Before You Walk In: Protocol & Etiquette Playbook.
What changes...
The hosts know how the delegation decides, and how long it takes.
The guests arrive knowing how a British meeting runs.
The agenda is built around both systems, not just one.
The follow-up happens, because both sides agreed what it was.
ABOUT
2,500+ rooms. One system.
Over a decade interpreting heads of state and ministerial delegations on their visits to the UK. What I saw in those rooms became the Slots v. Loops™ systems.
Every visit has two sides. I've sat between them long enough to know exactly where the friction lives.
Read the full story →What I say no to
The nine things that don't make it into anything with my name on it.
1- Generic tips
Multilateral Studio is for senior professionals in high-stakes engagements, not for tourists on holiday.
2- Protocol as the whole story
Knowing which fork to use isn't knowing why the deal stalled.
3- Fluency as effectiveness
Speaking the language and seeing the friction are two different skills.
4- Borrowed theory
If it didn't happen in a room I've sat in, it doesn't go out under my name.
5- Machine-made content
All my content and programmes are built by hand, for humans (you) by humans (my team and I), and checked before it reaches you.
6- Advice that works everywhere
Most of the available advice out there was tested in one country and applied to others without checking. I focus only on British-LatAm engagement.
7- Regulatory framing
I help people engage each other, not navigate red tape.
8- Business strategy
Your strategy, pricing and deals belong to the people who know your business. I work on what happens in the room.
9- Marketing and branding
I don't offer marketing, branding or content campaigns services. I focus on face-to-face engagement, making sure the people in the room understand each other.
WHO IT'S FOR
For every visit between a Latin American delegation and its UK host
Hosting: Corporate teams receiving LatAm clients or partners. Trade bodies, chambers and investment agencies running inward missions. Government departments and public bodies receiving official visits. Law and financial firms welcoming LatAm clients to London.
Visiting: Ministerial and official delegations. Trade missions. Executives on UK business trips. Embassy teams preparing a visit from home.
Do-it-yourself
The Brief
Live, tailored to one visit
Hosts first, then guests
Briefing + 4 resources
On request
Request a Brief →Ordering for a team or event? Bulk orders are available with a discounted rate. If your organisation has active British-LatAm relationships, this is a direct investment in how your team navigates them. Enquire about bulk orders →
'Cecilia clearly weaves her decade of experience receiving Latin American delegations in the UK to provide practical advice on how to optimise your stakeholder interactions across cultures to drive impact.'
Clorrie Yeomans - Corporate Affairs, Canning House
Request Brief Booking
Tell me about the visit: who's coming, when, and who's hosting. For general questions, email [email protected].