You sent the follow-up the same afternoon. Summary of what was agreed, action points, a suggested date for the next call. Clear, prompt, professional.

Then nothing.

A week goes by. Then another. You send a gentle chase. Still nothing. You start wondering if you misread the room.

The situation

I've accompanied enough British-LatAm delegations to know what happens on both sides of that silence.

The British professional sends the follow-up within 24 hours because responsiveness signals competence. The meeting produced outcomes. Outcomes need confirming. The sooner it's done, the cleaner the record.

The Latin American counterpart receives it, reads it, means to respond. But the meeting is still processing internally. There are colleagues to consult, a read of the relationship to develop, a sense of whether this counterpart is worth investing real time in. The email isn't urgent. It can wait until the picture is clearer.

Meanwhile, the British professional is already reading meaning into the silence.

The friction

In Slot logic, the follow-up email is the handoff from meeting to action. Silence after it means one of two things: the other side isn't interested, or something went wrong.

In Loop logic, relationships don't move to action until trust has settled. A LatAm counterpart who hasn't replied in two weeks may be more interested in working with you than one who responded within the hour. The silence has its own logic. The relationship is still forming.

The problem is that Slot logic reads Loop logic silence as indifference. And then acts on that reading. One chase email, maybe two. Then the lead gets written off. The other side, still building their internal case for the relationship, has no idea any of this happened.

Slots v. Loops™ in action

The fix is a timing question.

Before you leave any British-LatAm meeting, name the next step out loud and give it a date. Avoid 'let’s follow up soon' because soon doesn’t mean the same thing to both people in the room. A specific next step, a specific owner, a specific date, agreed before anyone packs up their things.

That one move converts the follow-up from a test of responsiveness into a shared commitment. The silence that follows is no longer ambiguous. Both sides know when the next point of contact is. The relationship keeps forming. The deal doesn’t expire quietly in someone’s inbox.

Over to you

Think of a British-LatAm meeting that ended well and then went silent. Was the relationship over, or was it still forming?

Until next Tuesday,

Cecilia